A Study on Cultural Context Perception in Huizhou Cultural and Ecological Reserve Based on Multi-Criteria Decision Analysis

doi:10.3390/su142416790

	A Study on Cultural Context Perception in Huizhou Cultural and Ecological Reserve Based on Multi-Criteria Decision Analysis
	Guo, Yanlong 1; Yu, Jiaying 1; Zhang, Han 2; Jiang, Zuoqing 3,4
	2022
发表期刊	SUSTAINABILITY
卷号	14 期号:24
摘要	Tourists' environmental perception is the decisive factor of cultural tourism experience. Although this topic research is relatively common, there are essential differences between different theme tourism areas. This study selects the national Huizhou Cultural and Ecological Reserve in China as the research object, which has a diverse cultural field, a wide range of researchable levels, and research theoretical support, and focuses on the evaluation of tourists' environmental perceptions of cultural-themed tourism reserves. The research is in line with the basic consensus of the international community on the relationship between NRM conservation and sustainable development and has a positive significance for cultural conservation. In this study, nine indicators were constructed from the three dimensions of cultural perception, environmental perception, and emotional perception, including mental pleasure, experience comfort, audiovisual richness, cultural awareness, cultural diversity, cultural influence, facilities completeness, environment tidiness, and travel convenience. Questionnaires (283) were distributed, 260 of which were valid. The analytic hierarchy process (AHP) and entropy method were used to study the cultural context perception of Huizhou Cultural Ecological Reserve. The Cronbach coefficient was 0.977, the KMO value was 0.953, and the validity was 91.87%. The research results show that, first, tourists' perception level from high to low is cultural perception (0.351), environmental perception (0.349), and emotional perception (0.301). Secondly, the factors most strongly perceived by tourists are tourism convenience (0.129), cultural influence (0.126), cultural diversity (0.118), and facilities completeness (0.115). Thirdly, improving tourists' spiritual pleasure, experience comfort, audiovisual richness, cultural recognition, and environmental cleanliness is conducive to promoting tourists' perception and experience.
关键词	Huizhou Cultural and Ecological Reserve hierarchical analysis entropy method perception evaluation cultural context
学科领域	Green & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
DOI	10.3390/su142416790
收录类别	SCI
语种	英语
WOS关键词	VISITORS EXPERIENCE ; MARTIAL ARTS ; TOURISM ; DESTINATION ; SATISFACTION ; AUTHENTICITY ; INFORMATION ; ECOTOURISM ; AWARENESS ; SERVICE
WOS研究方向	Science Citation Index Expanded (SCI-EXPANDED) ; Social Science Citation Index (SSCI)
WOS记录号	WOS:000904353100001
出版者	MDPI
文献子类	Article
出版地	BASEL
EISSN	2071-1050
资助机构	Research project of Anhui Cultural and Tourism Innovation and Development Institute: Research on the Mode and Evaluation of Intangible Cultural Heritage Protection in Huizhou Cultural and Ecological Protection Experimental Area [ACT2021YB01] ; Project of Anhui Research Preparation Plan [2022AH050038]
作者邮箱	20106@ahu.edu.cn ; zh7049@stu.ouc.edu.cn
作品OA属性	gold
引用统计
文献类型	期刊论文
条目标识符	http://ir.ibcas.ac.cn/handle/2S10CLM1/28872
专题	植被与环境变化国家重点实验室
作者单位	1.Anhui Cultural Tourism Innovat Dev Res Inst, Hefei 203106, Peoples R China 2.Anhui Univ, Social Innovat Design Res Ctr, Dept Design, Hefei 203106, Peoples R China 3.Ocean Univ China, Coll Environm Sci & Engn, Qingdao 266100, Peoples R China 4.Chinese Acad Sci, Inst Bot, State Key Lab Vegetat & Environm Change, Beijing 100093, Peoples R China 5.Univ Chinese Acad Sci, Coll Resources & Environm, Beijing 100093, Peoples R China
推荐引用方式 GB/T 7714	Guo, Yanlong,Yu, Jiaying,Zhang, Han,et al. A Study on Cultural Context Perception in Huizhou Cultural and Ecological Reserve Based on Multi-Criteria Decision Analysis[J]. SUSTAINABILITY,2022,14(24).
APA	Guo, Yanlong,Yu, Jiaying,Zhang, Han,&Jiang, Zuoqing.(2022).A Study on Cultural Context Perception in Huizhou Cultural and Ecological Reserve Based on Multi-Criteria Decision Analysis.SUSTAINABILITY,14(24).
MLA	Guo, Yanlong,et al."A Study on Cultural Context Perception in Huizhou Cultural and Ecological Reserve Based on Multi-Criteria Decision Analysis".SUSTAINABILITY 14.24(2022).

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